top of page

PROLOGUE

From Urdu literature to the creative brief.

A book worm by birth and a literature & film enthusiast by choice. A self-reflective writer by night and an amateur cook by day. I am all shades of South Asian color and tradition, now blending it with the American culture. Speaking of which, I invite you to read about my project where I hosted twelve community development interns from nine countries in Pakistan - from Turkey, China, Australia and Tunisia. Read more about this project here

prius tile.jpg

Consumer Research

TOYOTA PRIUS

northwestern-mutual-headquarters_exterior_south-entry_rossiter_hres.jpg

Fin-Tech Digital Audit

NORTHWESTERN MUTUAL

heart_1.jpg

Cultural Research
SOUTHWEST AIRLINES

1.jpg

Brand Platform

FTD

title.jpg

Brand Strategy & IMC

COLGATE PALMOLIVE - BRITE

banner 3.png

Brand Strategy & IMC

COLGATE PALMOLIVE - LEMON MAX

Consumer Research

Journey Mapping, Survey Design, 
Qualitative & Quantitative Analyses

bottom of page