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PROLOGUE
From Urdu literature to the creative brief.
A book worm by birth and a literature & film enthusiast by choice. A self-reflective writer by night and an amateur cook by day. I am all shades of South Asian color and tradition, now blending it with the American culture. Speaking of which, I invite you to read about my project where I hosted twelve community development interns from nine countries in Pakistan - from Turkey, China, Australia and Tunisia. Read more about this project here.

Brand Platform

Brand Strategy & IMC

Brand Strategy & IMC
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