colgate palmolive pakistan | surface care portfolio

The Goal:

Reinforce category leadership, keeping the legacy tongue-and-cheek tonality in the thematic campaign.

The Brief:

Get: A millennial husband or wife

Who: Are running a nuclear or joint household primarily in the three metro cities (KHI-LHR-ISL)

To: Pick Lemon Max Long Bar from the shelf during monthly pantry shopping

By: Reminding them of the economic value in 1 long bar that lasts 1 full month

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View promotional cut

View BTL activation 1

View BTL activation 2