FOOD LION BRAND STRATEGY

The Goal:
Build an emotional connection with our consumers specific to the spring season, increase store visits, and continue to deliver on the promise of “easy, fresh and affordable”.

The Brief
Get: The female runner households

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Who: Currently lives in one of the 10 US states in our banner footprint, spends extra carefully to make it through the month within her budget, wants to provide nutritious and fresh foods to her family

To: Visit the store more often during the holidays

By: Reminding her Food Lion gives her easy and affordable access to fresh foods and her other holiday needs - both planned and last-minute