CULTURAL RESEARCH

Pre-launch of flights to Hawaii, communications and broadcast were informed by cultural and heritage value insights from the region.

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EFFIES ENTRY 2018

The Effie Awards are marketing communications awards given yearly by Effie Worldwide to honor the most effective marketing communications ideas. GSD&M launched the thematic 'Wanna Get Away' in 2017 and saw tangible business growth. 

To maintain confidentiality, tangible documents cannot be shared to show the work, but my contribution and process is open for discussion.