Jack Link's Pitch Strategy

Pitching Agency: GSD&M

Pitch-Goal: Rethink beef jerky consumption pattern across lifestyles 

Being on the strategy team for this new business pitch is among definite highlights of my stay at GSD&M. Anywhere from consolidating qualitative research (focus group) findings, studying the evolution of the Sasquatch and delving into crossovers of fiction and human psychology - the outcomes don't get better than being on a winning team.

​

(My contribution is open for discussion. Tangible work however is currently subject to confidentiality.)